​© 2017 by Holly Shaw.

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Photos by In Her Image Photography

Performers & Creators Lab

Oakland, CA  (415) 870-7082

holly@performersandcreatorslab.com

Episode 50 with Salli Frattini

February 20th, 2019

Inside the Producer's Mind

Get inside the mind of a producer this week! You know, those people that bring everyone together and create the environment for artist’s to flourish?  Hear my convo with Executive Producer, Salli Frattini, who spent over 20 years producing at MTV, created the first YouTube live stream music awards, and has worked with some of the biggest names in show business. Listen as we talk about capturing the elusive “viral” moment, what it’s like to be a female executive, producing for Beyonce and more!

Click on the 'play' button below to begin listening.

Salli Frattini's career spans three decades of milestones and firsts: At MTV from 1988 – 2007, she oversaw shows such as the MTV Video Music Awards, MTV Movie Awards, the first ever Sports and Music Festival, MTV's Video Gaming Week, as well as network and sponsor partnerships for MTV’s foray into Olympics coverage with NBC. She was the first female to ever executive produce an NFL Super Bowl Halftime Show. As an Executive Producer, Frattini was responsible for many of the channels groundbreaking initiatives. Frattini and her production company, Sunset Lane Entertainment, support numerous non-profit organizations, including Women in Film and Television, Women in Sports, Playing for Change Foundation, Special Olympics, and Wilton Community Response Team, to name a few. Sunset Lane Entertainment is an environmentally conscious company and is headquartered in New York City. Sunset Lane Entertainment is certified as a Women-owned Business Enterprise by NYC Small Business Services.

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