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Episode 23 with John Morgan

The "It" Factor and Neuroscience

July 3rd, 2018

What is the “it” factor, anyway? That charisma or magnetism that we can’t quite explain that makes a certain artist seem to crackle with attractive energy? We act like it’s something that you either have or you don’t. But what if you could cultivate it? This episode, with neuroscientist and founder of Sparkmesh, John Morgan, explores the science and psychology behind the “it” factor. We’ll also talk about how music affects brain activity, what position is best when you’re in a line-up with other artists, the connection between stage fright and trance states, how you communicate with your audience when you don’t even realize you’re doing it and more.


Included is a new Initiation Exercise for a pre-show ritual you can use before auditions, going on stage or any kind of public speaking. Pick up your free mini-course, Captivate Your Audience, on the podcast gifts page here

Other Episodes You Might Enjoy:

E12 Your Sensitivity Is Your Superpower

E13 Audience Alchemy: How to Take Your Crowd with You

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John Morgan is a lifelong music fan and the founder of Sparkmesh, a one-stop shop for everything artists have online - events, links, announcements, and more. For artists and fans tired of fighting with algorithms or even having to pay just to reach each other reliably, Sparkmesh is the solution! Prior to founding Sparkmesh, John received his Ph.D. in Neuroscience from the University of California-San Diego, and was a postdoctoral fellow at the University of California-Davis M.I.N.D. Institute, where he studied cellular changes in the brain in autism. John is not currently a practicing musician, but he grew up singing in his school choir, and has always been a passionate music fan with a particular interest in what makes some acts have an easier time attracting and retaining fans. He has extensively read the literature published on the psychology and neuroscience of music, as well as human evolution, motivation, and social interaction.

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