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Episode 87 with Holly Shaw - a masterclass recorded at Mutiny Radio Comedy Festival

October 14th, 2021

Three Secrets to Producing Sold Out Shows


Holly shares three secrets to producing sold out shows from her years of experience and recent success of 38 weekly sold out shows in a row at the Comedy Edge. Recorded at Mutiny Radio as part of the masterclasses offered at Mutiny Radio Comedy Festival 2021.  

What you'll learn in this podcast episode:

  • 3 Tips for Building a Loyal Audience

  • How to Pivot Your Marketing When Tickets Aren't Selling

  • How to Leverage Your Platform as a Producer/Comic


BONUS Holly answers the questions . . . 

  • "What about if everyone in your show is just an open-micer?"

  • "How often should you do your show? Monthly? Weekly?"

  • "Aren't comics all just soulless narcissists vying for stage time?" 



Want the free download:  20 Ways to Pivot Your Marketing When Your Tickets Aren't Selling?

Click here to get it now>>


Holly Shaw, CHT is a performance coach, creativity researcher and stand up comedian and has spent a lifetime in film, T.V. and on professional stages all over the world as an actor, dancer, and director. She has helped hundreds of artists, from Emmy award winning and Grammy nominated artists to world class choreographers overcome their anxiety, stage fright, impostor syndrome, and creative blocks so that they can create original work and totally crush it on stage again and again without feeling like they're selling out or losing their sanity.


In 2016, Shaw wrote and published, The Creative Formula   which has become an Amazon bestseller and in 2020 published her second book, Making Art In The Middle of Madness which has become a #1 New Release. The Performers & Creators Lab podcast was named one of 2019's most outstanding podcasts by Databird Research. She teaches regularly at the Screen Actors Guild Conservatories in L.A. and SF and produces The Comedy Edge showcase in Oakland, CA where she lives with her son. Follow her on Instagram to stay up to date:  @hollyshawspritely


Dan Cantrell is an Emmy award winning composer and multi-instrumentalist known for his innovative film scoring approach, and his virtuosic abilities on the accordion, piano and musical saw. “Hauntingly beautiful…quirky and energetic” says the San Francisco Bay Guardian.  His extensive scoring catalogue spans a wide range of emotion and style.


Dan’s compositions for film and television have earned him numerous awards including an Emmy Award for KQED’s Home-Front,a Golden Gate award for the soundtrack to the documentary Divided Loyalties, and an Annie nomination for his work on three seasons of Cartoon Network’s the Marvelous Misadventures of Flapjack.

His Orchestral music was recently featured by the Oakland Symphony, and his chamber music was performed at San Francisco’s Yerba Buena Center for the arts, and in Washington DC’s Kennedy Center.  Dan also recently composed a suite of choral music performed by the Oakland Interfaith Gospel Choir as part of their yearly concert series. Visit

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