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Do you long for the spotlight?

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with Holly Shaw
Performance anxiety expert - NBC News

but feel terrified at the thought of it?


Do you know you could crush it in auditions and in your career but you can't move past your own self-sabotage?

Do you want more but you feel afraid of making a move because you don't want to seem like a sell-out or a fake?


"Now, I walk into the room and let my presence speak for itself. I let go of the anxieties that were holding me back. I trust my craft now. It's the best feeling in the world - trusting yourself."

— Alena Savostikova, T.V. and film actor

The Mindy Project, This Is Us, Westworld, The Great Guys


"I’ve stepped up and started putting myself out there, doing those things that used to be uncomfortable."

— Darwin Shaw, T.V. and film actor

Casino Royale, Homeland, The Bible

Meet Holly Shaw


Certified Hypnotherapist & Creativity Coach

Hi there, my name is Holly Shaw and over the last 10 years I’ve coached hundreds of artists including Hollywood actors, Emmy award winning musicians, and Grammy nominated artists. I myself have spent a lifetime on stages, T.V. and film - starring in an ABC Afterschool special at 16, dancing professionally for 15 years to now doing stand-up comedy and producing sold out shows.

But it hasn't always been easy slam dunks along the way. . . . 



I can help you learn how to manage your fears, anxiety, and negative self-talk because I've been there. . . 


When I was a young kid auditioning for commercials I suffered from severe stage fright. I'd stammer, forget my lines or completely choke up and then beat up on myself the whole way home.  I was so frustrated with myself because I felt like I was wasting my parent's time and money. Every time I tanked an audition it would chip away at my self confidence.

It doesn't matter where you are in your journey as an artist, whether you're rocking huge stages or just getting your footing on the path, the fear, the blocks, the pressure of life as a performing artist is very REAL.

I can help you learn how to transform stage fright into magnetism . . . 


Throughout my life I continued to seek out the stage, the spotlight, the creative work and the performance. (If you're interested in the nitty gritty details here's my bio) but more importantly, while I had terrible anxiety much of the time, sometimes there was this other thing that would happen where I'd have a transcendent experience. I was hooked on this kind of joyful ecstasy and obsessed with figuring out why that was.

Performing artists have to stand in their own skin and say, "Look at me."

It can be profoundly vulnerable to do that.



Beats Antique

Holly has helped me to break through my performance plateau and be more vulnerable as an artist.


Everything's Gonna Be Okay, HBO, Marvel’s Agents of S.H.I.E.L.D. Netflix’s Grace and Frankie


It’s so easy to get in your head as an actor and feel like others are telling you what you’re worth. Working with you has helped me be able to take my agency back.



I have a lot of great material to work with now!  I found the hypnosis very beneficial.

I can help you unblock your creative channels and make work that pops with "you'ness" . . . 

Once I started discovering these secrets, they made me stronger, more able to withstand the highs and lows of a creative life. Opportunities, disappointments, breakthroughs and breakdowns come in waves - life happens, and yet I found myself increasingly more steady, productive and joyful in life.

I've spent the last 30 years researching creativity, performance, healing my own wounds, becoming a Coach and Certified Hypnotherapist so that now not only am I a thriving artist, but I also teach others to do the same.

In the last 10 years I've coached hundreds of artists, authored two books: Amazon bestseller, The Creative Formula and a #1 New Release, Making Art in the Middle of Madness, started the Performers & Creators Lab Podcast which was named One of the Most Outstanding Podcasts of 2019 and become a stand-up comedian, performing regularly at clubs, showcases and venues all over California.

Recently, I started producing The Comedy Edge, a stand-up comedy showcase and in November of 2021 we celebrated our 40th week of sold-out shows in a row.

So, not only have I been able to pay myself, but also employ other artists and give back to my community here in Oakland as well. . .

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So you can attract your audience and make more money as an artist

It isn't by accident that I've done this. I've seen this happen not only with myself but with the artists I work with:


Once you are able to clear away the blocks and get out of your own way. . . 

You become a lighthouse to the audience and fans that have been LOOKING FOR YOU!

I can help you have success AND a balanced, happy, life as an artist


It takes a lot for someone to actually make it into the spotlight. And it takes even more to stay there and thrive there. Adding hypnotherapy to my tool belt means I've been able to not only help my clients transform fears and phobias, but also bad habits like smoking, alcohol, food, substance abuse and replace them with positive habits in a way that doesn't feel punitive or like they're missing out.

Now I work with actors, musicians, and artists of all kinds to create your professional toolkit, refine your brand and overcome your fear in order to make more money and attract your own audience and fans. . . 

without losing your sanity

without feeling like a sell-out

without feeling like an imposter


  • CLICK ON THE BUTTON below to Get Started

  • ANSWER SOME QUESTIONS There you'll answer a few questions apply for private coaching and to help me get to know you

  • SCHEDULE A SESSION Once you submit the form, you'll be taken to my private scheduler where you'll be able to pick a time we can meet for a complimentary one-on-one session with me


  • We'll talk about where you're blocked. 

  • I'll ask you questions to get really clear about what's not working and find out what you want instead.

  • I'll be able to give you powerful recommendations you can start using right away.

  • Then, if it feels like a fit I can share more about what it would look like to work with me more.


Helping performers and creatives is not only something I'm uniquely qualified to do, it is also something I'm deeply and fiercely passionate about.  

If you are suffering from the anxiety of a creative life, know that I would be honored to support you and that I promise to take the best care of you that I possibly can. Ready to get support? Click on the button to get started.

Hannah Watson, Photographer & Fine Artist

" Holly has helped me redirect my negative mindset and discover new paths to take in my own discovery of creative fulfillment. It has been a dream working with her. . . "​

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