Female Photographer

Performing Artists' Branding Bootcamp

A Group Coaching Intensive:
Get the Professional Toolkit You Need to Grow Your Fans & Following

Jan 10th - Feb 28th, 2022

Don't wait! Space is limited!

Do you ever feel like you're just spinning your wheels?

Like you know you need to take your artistic career to the next level, but aren't quite sure how . . . or maybe you just feel a little lost in the sea of YouTube tutorials and online advice on how to do it?

Or maybe you know what to do but there's a deeper fear blocking you? You feel like maybe you're not worth it or not ready or you're afraid of people thinking "who do you think you are???"

Well, you're not alone.

And that is exactly why I've been coaching artists privately and in group programs over the last ten years helping them to find their edge and take their work and career to the next level.

Look, I'll be real with you,

there's no substitution for putting in the time to work on your craft and investing in your talent.  No amount of perfect branding smoke and mirrors magic tricks will substitute for the hard work to refine your talent.

But what I've found is most artists lean the other way:


You work for years and tirelessly for perfection before ever really giving yourself the investment to make your photos, bio, website, and social media level up to how great you truly are.

  • If you're tired of wondering how to take yourself to the next level or putting off doing what it takes. . .

  • If you're done with being an "undiscovered" secret

  • And if you're ready to really dive into your voice so your fans and followers and your team can find you

Then this 8 week group coaching program is for you. . . 

In just 8 Weeks. . . 

In just 8 weeks, or at your own pace (that's beauty of having an online version of the course afterall!) you'll go from feeling stuck  and jealous about everyone else's creative career to an inspired, in action, submitting and making moves creative beast! Excited in your gigs, tours, auditions, your performances and most importantly  READY to PRESENT YOURSELF in a way to the world that feels aligned with who you truly and authentically are. 

What You'll Get:

  • Practical tools and step-by-step guidance to create your website and social media home for your fans and followers that sings with your unique "you-ness" and presents you as an attractive  professional to agents, managers, and booking agents

  • Opportunity and guidance to dive deeply into your artistic voice, uncover the blocks and fears that are stopping you, and not only move past them, but learn how to alchemize them into your creative work

  • Coaching, accountability and work session study halls to actually do the work and get it done!

  • Connection and Guided feedback from your peers in a safe container with a friendly group of other artists going through the same process

  • Q&A's and classes from guest speakers in the industry: branding professionals/publicists, website UX design experts, and hear from artists who have "cracked the code" and attracted large social media followings

  • Completed biography and the skills to write new ones whenever you need throughout your career for every occassion

  • Brand new professional photos that reflect your newly refined brand and artistic voice

  • Momentum and next steps to put your professional toolkit into action so you can keep going and continue to reach in your career all year long!

How You'll Get It:

  • 7 Weekly 2.5 Hour (17.5 Hours Total) virtual Live Group coaching sessions with Certified Hypnotherapist and Creativity Coach, Holly Shaw 

  • 7 Weekly One Hour Virtual Study Hall Work Sessions where you can ask questions, get feedback or simply have accountability to work on that week's assignment

  • 2 Private 1v1 coaching sessions with Holly Shaw (one prior to the program and one in the middle)

  • An online version of the course (class recordings/worksheets/videos) that you can still access once the group program is over

  • Your own downloadable worksheets to help guide you through the course

  • Short and effective guided meditation segments included in every weekly session

  • Professional Photo shoot to get new headshots and full body shots with photographer, Katy Karns

BONUS! Once you enroll you'll also receive a digital copy of Holly's latest book, Making Art In the Middle of Madness

When You'll Get It:

  • Your Toolbox will be available immediately! Begin the process by getting start-up materials right away in the form of video, exercises, resources and the link to schedule your first 1v1 private coaching session with Holly.

  • Your first Private 1v1 session with Holly happens anytime you schedule prior to workshop start on January 10th.

  • Your second Private 1v1 session with Holly happens between February 8th - 25th, 2022 when you're working on website, social media and taking your artistic voice to the world.

  • Photo Shoot happens:


Oakland, CA exact location TBA

  • Group Coaching Class happens:

EVERY MONDAY 7pm - 9:30pm Pacific Standard Time

January 10th - February 28th except for MLK day and Valentine's Day (those week's calls will be on Tuesday nights)

EXACT DATES: Jan 10th, Jan 18th, Jan 24th no class/photo shoot, Jan 31st, Feb 7th, Feb 15th, Feb 21st, Feb 28th

Via Zoom Video Conferencing (you'll receive instructions on how to join within the online course)

  • Weekly Study Hall Work Sessions happen:

EVERY THURSDAY 11am - 12pm noon Pacific Standard Time

January 13th - February 24th

Via Zoom Video Conferencing (you'll receive instructions on how to join within the online course)

Recordings of each class will be published and available within 1 week after each class meeting.  Live online attendance to every single Monday group coaching session is strongly encouraged and recommended.  

What People Are Saying

"Working with Holly, I realized that it's all connected. Your work, your self-esteem and your personal life. I let go of the anxieties that were holding me back.

- Alena Savostikova, Actor (private client)

This is Us, The Mindy Project, Westworld


"Holly is knowledgable. Skillful at holding and managing the space for development. Having an organized curriculum. Building skills and awareness in a way that continues to complement and amplify them."


- Thom Fowler, Writer/Humorist (group coaching program participant)

Meet Your Coach


Holly Shaw

Hypnotherapist and performance anxiety expert - NBC News

Holly Shaw is a life-long performing artist who has spent the last 30 years performing in film (starring in an ABC Afterschool Special at 16), TV (hosting the Edinburgh Revue on T.V. at 23) and on stages all over the world as an actor and dancer and stand-up comedian.  She has taught several times at SAG/AFTRA's conservatories in SF as well as LA, is the host of the award winning, Performers & Creators Lab Podcast, and is the author of two books: the Amazon bestseller, The Creative Formula, and the #1 New Release, Making Art In the Middle of Madness.  Currently she performs stand-up comedy regularly and produces showcases in Oakland, CA.  Her latest production, the Comedy Edge: stand-up on the waterfront, celebrated 40 weeks of selling out a 100+ seat venue from 2020 - 2021.

Deeply passionate about helping artists she has also coached hundreds of performing artists, including Hollywood actors, Emmy Award winning and Grammy nominated musicians, overcome their blocks and impostor syndrome, and get the professional toolkit they need so that they can create the work they were born to make, attract their fans and followers, and become undeniably magnetic performers.

An intuitive listener and dexterous coach with ten years of experience, Holly is ready to improvise and pull out all the stops in order to take you where you need to go and get a big shift quickly.

Meet Your Photographer

A Message from Katy Karns:


"Photography started as a hobby and now its a passion which has developed in to my second career. I have found myself working all types of gigs from proms, graduations, weddings, comedy and burlesque shows, marathons, concerts, headshots, professional photo shoots or just capturing someones dating profile shots. You name it, I have done it.  

I love taking peoples portraits, to try to go beyond “smile” and really get to know someone to capture their personality with in a photo. I've had the pleasure of working with clients and products, designing a look for their marketing needs.

Want a taste of my work? Check out some of my portraits and headshots here>>"


What's Included In the Course

WEEK 1 Refine Your Artistic Voice - Dive deep into who you are as an artist and what you have to say, get guided reflective feedback from the group on a clip of your work, and begin to understand how to shape and put words and meaning to your artistic voice and vision

WEEK 2 Deal with Your Demons - Learn how your negative self-talk or inner dialogue affects your work and not always in a bad way. Get tools to help dismantle and disarm your 'demons' and tips for alchemizing this stuff into your creative work.


WEEK 3 Photo Shoot Day!! - Spend a day in the studio and on location getting your headshots and more! Now that you are armed with a deeper understanding of your artistic voice, you can get photos reflecting this updated version!


WEEK 4 Write Your Bio - Get It Done! - You'll learn and be guided through a step-by-step method for writing your bio, learn best industry practices and get the tools to write them for every occasion for the rest of your life!

WEEK 5 Online Presence: The Inner and Outer Game for Going Public with Yourself and Your Work - This week we'll start to look at the overall picture for your website and social media home while also covering the inner mindset transformation needed for this big step outward into the world.

WEEK 6 Work Your Website - We'll go through the steps to create a new website or refine the website you already have, plugging in the pieces - your bio, your artistic voice, your new photos - to create a fully realized online home for you and your work and plan strategies to optimize your website so it works for you to capture fans and followers.

WEEK 7 Build a Social Media Home for Your Audience - We'll start the process of setting up or refining what you already have and begin strategizing your course to find your fans and followers and build your online community

WEEK 8 Maximize Momentum - Finally we'll talk next steps: what is possible now with these things in place and at play? What are you going to do next? Submit more, seek representation, publicity etc. and guidance on how to do that and continue throughout the year.

More Testimonials


Adam Faison, Actor (group coaching participant)

Everything's Gonna Be Okay, Grace and Frankie

"It’s so easy to get in your head as an actor and feel like others are telling you what you’re worth. Working with you has helped me be able to take my agency back."

"Holly helps you reach for the best in yourself and the best in each other and creates a very supportive container. Holly is very kind. She is a good listener. She is fair. Very organized with material given to work on. Excellent follow up emails to review what happened in the classes."

- Debra Greene, Write and Comedian

Frank Garcia-Hejl, Writer, Actor, (group coaching participant)

First Impressions with Dana Carvey, CBS Showcase, Comedy Central's Comics to Watch 2015


"You give such fantastic advice. Taking your class was so helpful for me because I had just gotten out of cancer treatments at that time and I was so in my head about returning back because my hair was growing back . . .. I just felt off. And I just needed to get over those yips and gain my self-confidence back. And taking your class helped me with a lot of things, even outside of that, breathing, being in the moment. Your guidance really helped me out."


This intensive is for you if you're a performing artists who . . .

  • knows you need to take your career to the next level but are feeling blocked from actually doing the work to do it

  • is considering seeking representation or seeking new representation

  • wants better opportunities

  • is tired of waiting to be discovered and you want your fans to be able find you

  • know you need to update your professional tools but feel blocked in actually getting it done

  • is coachable and ready to receive support and guidance to be seen in a bigger way

And One More Testimonial . . . 


Cera Byer, L.A. dancer/choreographer


"Holly showed up at exactly the right time for me. I was feeling stuck. I was in a big transition in my dance life. I was starting a new company after a several year hiatus from directing. I was changing artistic directions. I was scared. I was unsure of myself.


Working with Holly brought a lot of clarity to my process, but it also helped me build a lot of certainty in myself, in my vision, and in what I have to offer.


Since we completed our program there have been other times when I've needed support and Holly has been right there. Follow up sessions and conversations with her always make me feel more confident, more sure, and more clear on what I want and how to proceed.


Holly is a tremendous coach and I highly recommend her to anyone who needs to break down some internal barriers and expand themselves and their art.

Female Photographer

Performing Artists' Branding Bootcamp

A Group Coaching Intensive:
Get the Professional Toolkit You Need to Grow Your Fans & Following

Jan 10th - Feb 28th, 2022

Don't wait! Space is limited!

Enroll now

$900 (Pay in Full One-Time Payment and save $150)

$350/Mo (Pay $350 now and then 2 more monthly Installments of $350 ea)

Female Photographer

Performing Artists' Branding Bootcamp

A Group Coaching Intensive:
Get the Professional Toolkit You Need to Grow Your Fans & Following

Jan 10th - Feb 28th, 2022

Don't wait! Space is limited!

$900 (Pay in Full One-Time Payment and save $150)

Enroll now

$350/Mo (Pay $350 now and then 2 more Installments of $350 ea every 3 weeks)