​© 2017 by Holly Shaw.

  All rights reserved.

Photos by In Her Image Photography

Performers & Creators Lab

Oakland, CA  (415) 870-7082

holly@performersandcreatorslab.com

Zoe Jakes, internationally renowned dancer and composer with Beats Antique

"When artists are genuine then we trust them to transport us."

Holly Shaw, CHT

Creativity Coach & Bestselling Author

 

Holly Shaw got her first agent when she was 12 years old and has spent a lifetime in film, T.V. and on professional stages all over the world as an actor, dancer, and director. Now she shares her passion for the problems that artists face as a Creativity Coach and a Certified Hypnotherapist and has helped hundreds of artists, from Emmy award winning and Grammy nominated artists to world class choreographers overcome their stage fright, impostor syndrome, and creative blocks so that they can create original work and totally kill it onstage again and again without feeling like they're selling out or losing their sanity. Her book, The Creative Formula: Compose, Choreograph, and Capture Your Masterpiece has become an Amazon bestseller.  

But don't take her word for it. Scroll down to hear what some of the people's she's worked with have to say:

Success Stories

David McLean, Composer

"I'm left with a real sense of relief that the struggles are normal. I just feel more of an acceptance of my creative work and more of a prioritization of my creativity. Holly is really good at identifying the obstacles and figuring out a comprehensive plan to get around them." 

Kari Hall, Actor

"I have so much feeling of well being today! After I session yesterday, I started and finished my actors website!! This has been on my list for years!! lol I feel super connected to my comedy channel even as I type this, I'm so grateful for you!!"

Things Holly Can Help You With

Things Holly Can Help You With

Having spent over twenty years performing and producing work, studying healing arts, and working hands on with many artists, I'm uniquely qualified to recognize and coax out the best artist inside of you.  Throughout years of helping artists, I've become an expert at helping you in the following areas:

  • Overcoming stage fright and learning how to use this energy in order to become a magnetic and riveting performer in the process

  • Busting through creative blocks, dispelling fears so you can move from frozen to focused

  • Refining and mastering your creative work so that it not only pops with "you-ness" but it also becomes a magnet to your fans, followers, producers, and collaborators

  • Learning to maintain balance as a creatively minded and highly sensitive artist magnified by challenges of high visibility and high pressures that come with life in show business and entertainment 

  • Breaking negative habits or building new habits so you can establish patterns conducive to a sustainable creative life and practice

  • Dispelling your feelings of Impostor Syndrome so you can rise to the new opportunities that your career invariably throws at you as you reach new levels of success

Debra Haden, SAG Actor

"Recently, I attended a workshop about auditioning led by Holly Shaw. I cannot express the amount of momentum I have felt after practicing her Watermill technique. I even do it if I start to get nervous about something I am thinking about going after. Yesterday I had a burst of energy and have been putting myself out there for things that I wouldn't have previously. I feel like someone took the cap off of the faucet. I just had a private session with her and I am excited to report back with the results."

Debra Haden, SAG Actor

"Recently, I attended a workshop about auditioning led by Holly Shaw. I cannot express the amount of momentum I have felt after practicing her Watermill technique. I even do it if I start to get nervous about something I am thinking about going after. Yesterday I had a burst of energy and have been putting myself out there for things that I wouldn't have previously. I feel like someone took the cap off of the faucet. I just had a private session with her and I am excited to report back with the results."

Dan Cantrell, Composer

"I feel that I have a lot of great material to work with now!  I found the hypnosis very beneficial.  The creative experiments in the group workshops were wonderful.  It was fantastic to be part of such a dynamic group, and to have the accountability that comes with that relationship.   I was really drawn to the discussions, learning new theories and ideas in the field of creativity and the performing arts."

Zoe Jakes, Internationally Renowned Dancer & Composer with Beats Antique

"Holly has helped me to break through my performance plateau and be more vulnerable as an artist."

I've worked with hundreds of artists at this point, some of them professional Emmy award winning and Grammy nominated and others that are dedicated and talented, but not yet discovered.  My favorite person to work with is one for whom which making art or performing is not a choice, but a passion that they are driven to seriously pursue.

 

I've worked with all of the following types of performing artists and creatives:

  • Musicians

  • Dancers

  • Composers

  • Singer-songwriters

  • Actors (Film, Theatre, and Voiceover Artists)

  • Creative Facilitators, Teachers & Directors

  • Choreographers

  • Bands

Who This is For

Briget Boyle, Singer/Songwriter and Production Manager for OIGC

Holly is a compassionate and inspiring creativity coach. I worked with her in 2014 and it was a great experience. When we were working together she helped me shape my artistry and supported my vision. I highly recommend working with her!

Miriam Peretz, International Dancer and Choreographer

"Even after choreographing for so many years, I still often find that I get stuck, and sometimes stunted in my creative process.  Several times I have called on help from Holly Shaw, who has been wonderful in helping me open up my creative channel and get me out of my box." 

Hannah Romanowsky, Choreographer and Founder of Danceversity

"Holly possesses the ability to take people on a journey that is very genuine.​"

 

Cera Byer, L.A. Dancer and Choreographer

"Holly showed up at exactly the right time for me. I was feeling stuck. I was in a big transition in my dance life. I was starting a new company after a several year hiatus from directing. I was changing artistic directions. I was scared. I was unsure of myself.

 

Working with Holly brought a lot of clarity to my process, but it also helped me build a lot of certainty in myself, in my vision, and in what I have to offer.

 

Since we completed our program there have been other times when I've needed support and Holly has been right there. Follow up sessions and conversations with her always make me feel more confident, more sure, and more clear on what I want and how to proceed.

 

Holly is a tremendous coach and I highly recommend her to anyone who needs to break down some internal barriers and expand themselves and their art.

 

Ways to Get Started

  • Creative Assessment:  take the free Creative DNA quiz in order to get an e-book with tips, tools, and an action plan tailored to your personal style of creativity

  • Online Courses: check out ways you can join the community, do home study, and make progress at your own pace from anywhere in the world

  • Workshops: find out about a variety of events where you can listen to a talk, get group instruction, or partake in group coaching led by Holly

  • Private Coaching: get one on one support and transformation with private sessions with Holly Shaw.  Apply here.

  • Join the Facebook Community! Be sure to visit and join us on Facebook where you can ask for support, tips, insider know-how and connect for collaborations within our growing global community of artists and performers.

Gail Corrado, Dancer, Instructor and Independent Business Owner

"Now, I have more direction. I have some clear goals and a plan for achieving them. I also have a roadmap to help me continue to explore my art."

Elizabeth Strong, International Dancer & Choreographer

"I have gained so very much from your program. I have felt held, and have expanded a great deal through [The Creative Formula]  principles you have walked us through. "  

Vida Felsenfeld, Dancer and Poet

Thank You Holly for everything you've done for me. You witnessed the most vulnerable side of me these last four weeks, our work together is one of the most profound work I've ever done with anybody, seriously. I want to continue to work with you, you are simply amazing grace. 

Diana Rowan, PhD, Harpist and Founder of Bright Knowledge Academy

"Holly Shaw lives what she teaches/coaches, manifesting an artistic life in interesting times and empowering others to do the same. Holly is always on top of the latest research regarding creativity and performance, and collaborates extensively with others in order to make her message even more relevant. As the founder of an arts center, I have seen Holly's work up close, and her constant care for her clients and students is striking. Holly creates opportunities for her clients to perform, bringing their work out into the real world. Her roster of clients ranges from big names to brand new artists. I strongly recommend Holly if you are looking to bring your creativity to a whole new level, and fast." 

Hannah Watson, Photographer & Fine Artist

" Holly has helped me redirect my negative mindset and discover new paths to take in my own discovery of creative fulfillment. It has been a dream working with her. . . "​